About

I'm a designer with experience across large media organizations, fashion companies, startups, and founding my own brand — plus an early career in PR and editorial that shaped how I think about brand storytelling.

That range has shaped how I work: I think in systems, design with a strong visual point of view, and stay grounded in what makes a brand feel considered.

I began my career in PR at Gucci and KCD, then moved into editorial at Condé Nast's Glamour, before transitioning into design. At Meredith Corporation, I led redesigns of major consumer brands, Health.com and Martha Stewart Living, and built design systems that became the standard for 40+ subsequent brand migrations. At Club Monaco, I designed across ecommerce, campaign, and marketing touchpoints, keeping a fast-moving retail brand visually cohesive at scale. As a founder, I owned every stage of a brand - from identity and product design to manufacturing and go-to-market, and scaled it to significant growth before closing it intentionally.

Alongside my design work, I direct and produce content for brand partnerships. Some of which include Banana Republic, Monica Vinader & Quince, where I develop concepts, direct visuals, and produce content that performs.

I'm drawn to brand-driven consumer products, media and lifestyle companies, and design work that carries a clear point of view. I care about work that's thoughtfully made and built to last.